Product Image Editing for eCommerce
At The Retoucher, we specialize in product image editing for eCommerce and high-end brand photo editing that helps businesses and photographers showcase their products at their best. From our studio in Montreal, we serve clients across North America, especially in California, offering scalable editing for Amazon, eBay, Shopify, and other online marketplaces.
Our product photo editing team supports a wide range of clients—from fast-moving startups to established fashion labels. For over five years, we worked with Frank and Oak on a weekly basis, retouching 200+ apparel and lifestyle product images per week to meet tight eCommerce deadlines. We’ve also collaborated with Nex Playground to perfect their high-tech consumer product shots and visual branding. Our work with Orage Apparel involved detailed packshot retouching for winter jackets, ski outerwear, and even specialty items like goggles and eyewear image editing. These long-term partnerships reflect our ability to deliver consistent, high-volume results while adapting to brand-specific visual standards.





What Is Product Photo Retouching and Why It Matters?
Modern eCommerce buyers expect clean, well-lit, and detail-rich product images. That’s why professional product image editing for eCommerce is more important than ever. Whether it’s eliminating harsh shadows, correcting fabric wrinkles for clothing and apparel, or perfecting color tones, retouching plays a huge role in converting clicks to purchases.
Our ecommerce image editing company offers a comprehensive suite of services that support high-volume, high-detail product retouching. These include:
- Clipping path services to separate the product from the background with pixel-perfect precision
- Background replacement and shadow separation to maintain realism across multiple output formats
- Color correction and tonal balancing—including shadow recovery and highlight taming to enhance surface texture and detail
- Full CMYK conversion and color profile preparation for consistent results across print and digital
- Product cleanup from dust, scratches, and reflections—especially on metallic and high-gloss materials
- Perspective correction and edge straightening, essential for packshot retouching of boxes, containers, and packaging
- Removal of pleats and folds in fabric-based items like clothes photo editing and handbags
- Liquify and reshaping to smooth bumps or adjust shape on items such as garments and footwear photo editing
- Compositing to remove camera reflections or bring back clarity in logos and fine product markings
- Accurate color matching and color changing when real-world products differ from what was photographed
Explore our recent product editing project for Amazon and eBay listings to see how detailed enhancements make products marketplace-ready.




What Types of Product Retouching Do We Offer?
We cover a wide range of product categories, including:
- Packshot retouching for packaging, boxes, and product kits
- Apparel photo editing services including clothes, handbags, and pleats correction
- Footwear photo editing with liquify, reshaping, and sole clean-up
- Jewelry image editing with high-magnification polishing
- Eyewear product image editing to remove crew reflections, color match lenses to enhance them, or to place them on a white seamless background
- Specialized edits like headphones photo editing
We also provide editing for large product lines, making us a reliable option for outsourcing product photo editing at scale.
Looking for a different vertical? Check out our furniture photo editing service and see why we’re considered the best photo editing company in North America.


Ecommerce Product Image Editing – Frequently Asked Questions
How much do you charge per photo for retouching?
Pricing varies depending on the complexity of the edit. You can view our product photo editing pricing page for a breakdown of costs and bulk discounts.
How long should it take to edit 100 photos?
Our standard turnaround is 4–5 business days. However, we offer 24–48 hour rush delivery for an additional fee if you need it fast.
Do professional photographers retouch photos?
Yes. In fact, many of our clients are product and eCommerce photographers who outsource editing to maintain quality and efficiency. We help them deliver polished, high-converting images to their clients.
What is product retouching?
Product retouching involves multiple high-level techniques:
- Clipping path to isolate the product
- Background replacement with shadow control
- Color matching and highlight/shadow recovery
- CMYK prep for print accuracy
- Cleanup of dust, scratches, and defects
- Liquify and reshaping for footwear and garments
- Perspective fixing for packshots
- Compositing for reflective surfaces and logo correction
- Color changing for true-to-life representation
Why is product photo retouching so expensive?
Quality takes time. High-end editing often requires manual work like masking, detail restoration, and perspective corrections. These services are handled by professionals—not AI—to maintain quality and brand consistency, which ultimately drives conversions and customer trust.