At The Retoucher, we were thrilled to collaborate on the second phase of a multi-faceted photo retouching project for Flings. This phase focused on eCommerce food photo retouching, refining product imagery to deliver a polished and engaging visual experience for digital platforms. Our goal was to transform raw shots into market-ready visuals that resonated with Flings’ premium brand identity and captured their audience’s attention.
This phase featured background replacement, where we seamlessly integrated clean, cohesive visuals to enhance the aesthetic appeal. We applied advanced shadow separation techniques, ensuring realistic and natural-looking shadow placement to add depth and dimension. Through product compositing, we combined and refined elements for sleek, professional imagery that showcased the products at their best.
For packshots, we conducted reflection removal, eliminating unwanted highlights while maintaining the natural shine of the products. Precise color matching aligned the visuals with Flings’ Pantone swatches, ensuring consistency and brand integrity across all platforms. These adjustments brought clarity and vibrancy to the imagery, helping the products shine on eCommerce platforms like Amazon and beyond.
If you’d like to see how this project started, the first phase—focused on campaign food and still life retouching—is available here. Together, these two phases demonstrate our ability to handle comprehensive photo retouching projects tailored to both marketing campaigns and eCommerce needs.