Editorial Photo Editing Studio for Clothing Brands
For over five years, we proudly served Frank and Oak, providing high-end editorial fashion photo retouching. Our collaboration covered all eCommerce on-model and product photos as well as editorial imagery, ensuring each shot was flawless and on-brand. From natural skin retouching to color matching and color correction, we perfected every image to enhance product appeal and visual consistency across campaigns. Our retouching work catered to the unique demands of the fashion industry, balancing sharp detail with natural beauty. If you’re a fashion brand in Los Angeles, California, looking for professional retouching that elevates your online presence, our specialized services can give your imagery the polish and cohesion it deserves.
High-End Editorial Fashion Photo Retouching for Brand Launches
For over five years, we proudly served Frank and Oak, providing high-end editorial fashion photo retouching for their most significant brand milestone—the launch of their women’s clothing section. This groundbreaking campaign marked Frank & Oak’s expansion beyond menswear, introducing their female audience through a comprehensive visual strategy that demanded flawless execution across multiple platforms and touchpoints.
Our collaboration extended far beyond standard eCommerce imagery, encompassing the complete visual rollout for Frank & Oak’s women’s section launch. The campaign images were strategically deployed across social media channels, featured prominently in all 14 retail locations throughout North America, and served as the cornerstone of their brand expansion announcement. This multi-channel approach required meticulous attention to detail and consistent quality standards that would represent the brand effectively across diverse viewing contexts.
Maintaining the Distinctive 80s Aesthetic
The creative direction called for an authentic 1980s-inspired aesthetic achieved primarily through strategic color grading and tonal adjustments. Throughout our retouching process, we carefully preserved and enhanced the nostalgic color palette that defined the campaign’s visual identity. This required sophisticated color correction techniques to ensure the vintage-inspired tones remained consistent across different lighting conditions while maintaining the vibrant, energetic feel that characterized the era.
Complex Product Compositing
One of the most technically challenging aspects of this project involved the white polka-dot tights featured prominently in the campaign imagery. The original garment photographed during the shoot lacked the polka dot pattern that appeared in the final product design. When the actual product specifications changed after the photoshoot, we undertook extensive digital compositing work to manually add each individual polka dot to match the revised design.
The complexity lay not simply in adding dots, but in creating convincing three-dimensional integration with the model’s leg contours. Each dot required careful perspective adjustment, shadow mapping, and dimensional reshaping to follow the natural curves and muscle definition of the legs. This process demanded advanced understanding of light interaction, fabric behavior, and anatomical structure to avoid the flat, obviously digital appearance that would compromise the campaign’s authenticity.
Beauty-Standard Portrait Retouching
The campaign also featured intimate portrait shots and detailed close-ups that required beauty retouching techniques. We applied professional-grade skin enhancement that met fashion industry beauty standards while preserving the natural skin texture that maintains authenticity and relatability. This delicate balance involved selective frequency separation, targeted blemish removal, and subtle skin tone unification—all executed with the restraint necessary to avoid the over-processed appearance that can alienate modern consumers.
Our portrait work extended beyond basic skin retouching to include hair refinement, subtle contouring enhancement, and eye and lip definition that complemented the campaign’s 80s aesthetic without appearing anachronistic or heavily manipulated.
Multi-Channel Campaign Excellence
This Frank & Oak women’s launch project exemplifies our capability to handle complex, multi-faceted campaigns that combine technical precision with creative vision. If you’re a fashion brand in Los Angeles, California, planning a significant product launch or brand expansion that demands professional retouching across multiple channels and applications, our specialized services can deliver the visual consistency and technical excellence your campaign deserves.